Fashion

Lionel Messi to launch clothing line


Lionel Messi to launch clothing line

Lionel Messi is following in the footsteps of previous soccer stars, like
David Beckham, and getting into the clothing business. The Argentine soccer
star is working with MGO, a brand portfolio company spearheaded by creative
director Ginny Hilfiger, sister of fashion mogul Tommy Hilfiger, to create
an apparel line. The news was reported by WWD.

The brand will be a sportsy lifestyle brand that will include mostly
menswear, with a few women’s tops included as well. The line will launch
this upcoming July on an e-commerce website called The Messi Store, with
the full rollout scheduled for August. Pieces will be released in limited
quantities on a weekly basis to hype up demand for the product.

The new brand will also cater to luxury consumers with a capsule collection
with Savile Row tailor Richard James, and another with English shoe brand
Tricker’s that will be offered at high-end Barcelona boutique Santa
Eulalia. The Messi x Richard James collaboration will also be offered in a
shop in London Persona, a store created by MGO partner Julian Groves.

MGO found it only logical to launch a collection with arguably the greatest
soccer player in the world. “Leo is the greatest football player in the
world and still has a lot of years left to play,” Hilfiger said to WWD.
“Also he is recognized globally by all types of people even people who
don’t watch football.”

With over 120 million Instagram followers and one of the largest global
audiences in the world, anything Messi sells is poised for success. The
international superstar has amassed a net worth of 400 million dollars, and
that was certainly no accident.

photo: Messi.com



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