- Huw Hughes
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Levi’s is set to open a new store at St David’s in Cardiff this
September.
The brand will be taking a 2,472-square-foot space adjacent to Fossil on
Grand Arcade, and will be joining a number of other big fashion names who
have arrived at the shopping destination in the past 18 months including
Inditex brands Bershka and Stradivarius.
Richard Hurren, vice president Europe North at Levi’s said in a
statement: “We aim to inspire fans with a great portfolio of denim as well
as head-to-toe lifestyle solutions. Cardiff is one of the United Kingdom’s
key cities with a strong local base and high volumes of tourists and St
David’s was a target location for us. We believe that our jeans are a token
of self-expression and can’t wait to open our doors to the people of
Cardiff.”
Speaking on behalf of the St David’s Partnership, a joint venture
between Landsec and Intu, Kate Grant, Intu’s regional managing director,
added: “Levi’s is a cool and established retailer, and will sit alongside
an enviable collection of internationally recognised and popular local
brands at St David’s, elevating our fashion credentials further. Known
worldwide for its high-quality denim and heritage, Levi’s presence in
Cardiff will appeal to the diverse array of shoppers who visit the
destination daily.”
Photo courtesy of the brand
