Lands’ End has announced organizational changes designed to advance its
strategic growth plans and accelerate the pace of execution as it operates
towards achieving its previously stated 2023 financial targets. The company
said in a statement that James Gooch has been promoted to President and has
retained his role as Chief Financial Officer. As President, he will oversee
the company’s ecommerce, international, Outfitters, third Party and retail
businesses.
Additionally, Sarah Rasmusen, chief customer officer, has been promoted
to Executive Vice President and will oversee the company’s information
technology and performance marketing functions. The company added that
Peter Gray, Executive Vice President, Chief Administrative Officer and
General Counsel, will oversee the company’s distribution center operations.
All three executives, in addition to Chieh Tsai, Executive Vice President,
Chief Product Officer, and Matt Trainor, Senior Vice President, Brand
Creative will continue to report to Jerome Griffith, Chief Executive
Officer.
Commenting on the leadership changes, Griffith said: “On the heels of
our successes, we are focused on executing the next chapter of profitable
growth for our Company, and achieving our 2023 targets. With the leadership
realignment and streamlining of direct reports, I will focus a majority of
my time on our strategic direction and future growth opportunities.”
Image: Land’s End media resources
