- Huw Hughes
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New York-based dance shoe brand LaDuca has signed for its first European
store at 37 Drury Lane in Covent Garden, London.
The 1,588-square-foot European flagship will reflect the charm and
heritage, combined with the theatrical flair that the store in New York is
known for, according to the brand. It will feature ‘full on custom show’
stage shoes and must-have styles from the Spice Girls, Hugh Jackman and
West End shows such as Kinky Boots and Wicked.
Founder of his eponymous brand, Phil LaDuca, said in a statement: “We
have been providing shoes for the West End for several years and I am very
excited to finally be a part of Covent Garden. The location is renowned for
its exceptional theatre district and our new international home on Drury
Lane is a stone’s throw away from the hustle and bustle of the
industry.”
The news follows the recent announcement that Russell and Bromley is
relocating its store at 117 Long Acre, Covent Garden this autumn to a new
3,461-square-foot store at 107 Long Acre. Iconic clothing and dancewear
brand Pineapple has also recently relocated its UK flagship store to a more
prominent position at 8 Mercer Walk.
Simon Taylor, property director at The Mercers’ Company added: “LaDuca’s
selection of Drury Lane for their debut store outside of the US, is a
testament to the Mercers’ Estate’s prime location and reputation within
London. The brand’s flagship UK store will join the vibrant community of
connecting streets in and around Covent Garden and we are sure the brand
will be well received amongst the theatre and dance lovers of London and
beyond.”
Photo courtesy of LaDuca
