Fashion

Kylie Jenner (and Stormi) just announced new brand Kylie Baby, and things are about to get pretty adorable



The devil works hard but Kylie Jenner works harder.

After the massive successes of brands like Kylie Cosmetics and Kylie Skin, the 23-year-old beauty mogul discreetly announced that her new baby brand Kylie Baby could be launching very soon – at least, that’s what eagle-eyed fans on Instagram seem to think.

Three years after trademarking the name in 2019 reportedly with plans to develop a children’s clothing line inspired by her daughter Stormi Webster (AKA the cutest kid in all of celebdom), Kylie posted a snap of her daughter to Instagram with the caption: “bath time with @kyliebaby”.

When fans clicked on the tagged account, they released that @kyliebaby has been verified despite having no posts nor a display picture.

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Kylie has yet to confirm whether she’ll be launching baby products, and indeed whether the @kyliebaby account even belongs to her. Back in 2019, TMZ reported that the Kylie Baby trademark includes cribs, bouncers, changing tables and baby walkers, with plans to expand into moisturisers, lotions and creams.

We predict adorable things – can you just imagine all the Kardashian kids in matching Kylie Baby onesies?! Understandably, fans are also pretty excited (and broody), with one tweeting: “Kylie came out with Kylie Baby guys it’s time for me to be with child”.

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It comes after TMZ reported earlier this week that Kylie had trademarked Kylie Swim, set to include a line of sunglasses, swimming googles, beach bags, cover-ups, and footwear. Kylie is also said to be designing headwear, towels and outdoor blankets under the brand.

It also comes after a report in In Touch claimed that Kylie and off-again-on-again boyfriend Travis Scott ‘would be open to having baby number two if it works out’ and ‘when the time is right’.

Could the launch of Kylie Baby coincide with baby number two? Wishful thinking, maybe. But just imagine adorable Stormi with a little brother or sister. Our ovaries could never.

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