Fashion

KVD Beauty has relaunched Good Apple Skin-Perfecting Foundation Balm and TikTok'ers are obsessed


Like catnip for members of the Gen-Z population and an absolute treasure trove of beauty goodness, Tik Tok has taken prime position as *the* destination for makeup hacks we can take with us into post-lockdown life. It graced us with the “lip wings” hack first, then the “faux freckle” hack and *that* “eyeliner comparison” hack… Now? TikTok’ers have pointed us in the direction of a full-coverage foundation balm that promises a healthy-looking, non-cakey base for every skin tone.

Hands up if you’re a fan of a full-coverage foundation? Now, hands up if you seriously struggle to find a full coverage foundation that actually feel comfortable on your face? Thought so.

This is where KVD’s relaunched Good Apple Skin-Perfecting Foundation comes in. Despite its seriously impressive coverage (scroll for proof), it’s being praised for feeling “barely there” and balmy. Sound too good to be true?

Infused with apple extract to help nourish the skin, this cream foundation works to minimise the appearance of pores and serve up a smooth, healthy, soft-matte complexion. Plus, it’s noncomedogenic. (That means it contains ingredients that won’t clog or block the pores on your skin). It’s non-cakey, flashback-free and super blend-able.


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Don’t believe us? Take a look at the reviews for yourself.

“Ohhhh, it is full coverage! It covers all my redness,” one creator said. “Full coverage but lightweight, feels like velvet on the skin. Oh my god – yes!”

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“I cannot tell you the last time I was impressed by a KVD product,” another Tik Tok influencer said. “It’s a full coverage, matte, hydrating foundation balm. I love the packaging. I’ve gone for shade light 04 – I totally guessed.

“That is like… perfect! That is so insane. It’s so full coverage. I don’t know how to explain this but it’s like extremely full coverage but very light. It doesn’t feel like anything is on my face.

“This product is innovative, and it looks: INCREDIBLE.”

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Wondering how to apply the Good Apple Skin-Perfecting Foundation Balm? Simply blend and build to your desired coverage using your favourite dense foundation brush or a trusty beauty blender. You’ll want to use a patting motion if you want to achieve the fullest coverage. The product also doubles up as a concealer, so if you’ve got spots of discolouration, you can use your finger to blemish conceal. For oily areas, set your foundation with KVD’s Lock-It Setting Powder.

Sephora is selling out alarmingly quickly, but good news: you can still buy the foundation balm at Boots.com. Yep, it’s available for £29 in a whole plethora of shades for every skin tone. Plus, you can get free delivery right now with these Boots discount codes. Race ya?

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For more from our Commerce Writer Sophie Cockett, follow her on Instagram @sophiecockettx.





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