Entertainment

Krispy Kreme giving away free Xbox Game Pass Ultimate Memberships in new deal


Krispy Kreme and Xbox have launched an epic partnership to help doughnut fans and gamers celebrate 20 years of entertaining the nation this month.

Krispy Kreme will bring an exclusive doughnut collaboration, chances to win Xbox Series S consoles with a complimentary Xbox Game Pass Ultimate, plus much more throughout August to celebrate Xbox’s 20th anniversary.

For a limited-time only, Krispy Kreme and Xbox will join forces to level up the gaming and doughnut experience by offering The Nexus Level Doughnut, which is made with a fluffy dough and custom filled with a rich and gooey brownie batter. It’s then dipped in delicious green icing and completed with a dusting that unveils the iconic Xbox logo design.

As if the doughnut isn’t enough, there will also be Xbox Series S consoles up for grabs.

Every purchase of a ‘Choose Your Own Dozen’ at Krispy Kreme Stores or ‘Sharer Dozen’ in grocery or services cabinets gives the customer a complimentary one-month Xbox Game Pass Ultimate membership and an entry for a chance to win an Xbox Series S.

The deal is available to buy in Krispy Kreme stores across the UK between August 2 – 22.

You can also get your hands on The Nexus Level doughnut through:

  • Krispy Kreme stores and cabinets for (RRP £2.10 each)
  • Krispy Kreme stores and via click and collect – Choose Your Own Dozen (RRP £14.45)
  • Cabinets in grocers and service stations – Sharer Dozen (RRP £13.45)
  • Order from Uber Eats, Just Eat and Deliveroo: an exclusive delivery partnership with Deliveroo means an Xbox Series S console is up for grabs so you can even upgrade your snack-game without leaving the house

Rachel Chapman, Marketing Manager at Krispy Kreme said: “Gaming and doughnuts have been two great ways for connecting people and bringing joy during the last year, it felt natural to bring the flavour and joy of games together in an edible form.

“Our doughnuts are made fresh each day, all hand-decorated and checked, making each and every one delicious.”

As part of the campaign, the Xbox On Twitch channel will livestream a special edition of their popular segment, “You Say, We Play” where viewers can interact with the hosts to gamify doughnuts and win prizes.

There will also be surprise ‘drops’ happening throughout the partnership so keep your eyes peeled across the Krispy Kreme channels and get your game face on.



Grab yourself a free month's Xbox Games Pass with the new Krispy Kreme deal
Grab yourself a free month’s Xbox Games Pass with the new Krispy Kreme deal

For further information on how you can get your hands on the new Krispy Kreme and Xbox doughnut and a chance to win an Xbox Series S Console, visit www.krispykreme.co.uk/xbox.

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