- Simone Preuss
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In view of the impending Brexit, British brands and retailers have two
options: either bury their heads in the sand and hide or meet it head on,
confidently. Ethical fashion brand Komodo has decided to do the latter and
will open its first European flagship store in Hamburg, Germany at the end
of the month on 31st October 2019, to be easier accessible for its European
customers.
Why Hamburg? “We have seen our sales in Germany double in the last year
and also thought that Hamburg seemed to work pretty well for the Beatles as
a place to start out, so with fingers crossed, love is all we’ll need!,”
explained the London-based brand in a press release on Thursday.
The new shop will be located at Schanzenstraße 3, in the heart of
“Schanzenviertel”, a lively quarter with lots of boutiques, cafés and
restaurants. Apart from their best sellers of the season and some old
classics, the brand promises a few experiments too. Also, there will be
yoga lessons in the basement and “some soulful playlists on the shop floor
for added groove”.
Komodo was founded in 1988 by Joe Komodo as an ethical brand long before
it was fashionable to do so and the need for sustainable and fair fashion
was understood by the industry. The London-based brand works with materials
like GOTS certified, luxury lightweight organic cotton, hemp, bamboo,
Tencel, organic linen and cruelty free wool as well as recycled PET. The
garments are made in family-run factories in Kathmandu and Java and a
solar-powered knitwear factory in Nepal. Komodo also donates to charities
like the Orangutan Sumatran Society, the Tibet Relief Fund, the Sunrise
Orphanage in Kathmandu and is part of the 1 percent for the Planet initiative.
Photo: Komodo
