- Robyn Turk
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Kohl’s is expanding its designer collaborations. The American
retail chain announced on Tuesday that it will release a holiday
collection with Jason Wu this fall, featuring designs exclusive to
Kohl’s.
The holiday capsule will include jumpsuits, dresses and jackets to
be sold in Kohl’s stores across the country and on the retailer’s
e-commerce site. The designs are inspired by classic Hollywood
glamour, as Wu told WWD. He said, “I am excited to bring my designs to
the Kohl’s customer and give her beautifully designed pieces that will
add dimension to her wardrobe.”
First quarter sales declined by 2.9 percent in Kohl’s Corporation’s
earnings report this week. CEO Michelle Gass explained in a statement
that the company is “actively addressing the opportunities that
impacted our first quarter sales and we have strong initiatives that
will enhance our sales performance in the second half.”
The retailer has often used designer collaborations with names
including Vera Wang and Lauren Conrad to reach a wider consumer base.
Last month, Kohl’s announced a partnership with Mary-Kate and Ashley
Olsen’s Elizabeth and James line, which results in the entirety of the
line being sold exclusively through Kohl’s channels.
