- Robyn Turk
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Kohl’s and Sephora have partnered in a strategic, long-term
agreement that will bring Sephora’s beauty offerings to Kohl’s retail
channels. This will bring together Kohl’s expansive reach with
Sephora’s prestige service within the beauty industry, and marks an ”
era of elevated beauty at Kohl’s,” as the retailer states in a press
release.
The two parties will bring together omnichannel retail offerings,
officially launching to consumers in 2021. Sephora’s beauty selection
will launch first through the Kohl’s e-commerce site, followed by 200
“Sephora at Kohl’s” locations that will open in fall 2021. The
companies expect at least 850 of these locations by 2023.
Jean-André Rougeot, President & CEO of Sephora Americas, said that
the partnership is “an investment our brand partners can rely on for
the long-term,” and that it “will be built on expanding our
complementary reach and scale in-store and online, creating
customer-centric, prestige experiences, collaborating on new
innovations, and living our shared values.”
“The Kohl’s and Sephora partnership will bring a transformational,
elevated beauty experience to Kohl’s from the top global name in
beauty,” Michelle Gass, Kohl’s chief executive officer, commented.
“This new collaboration is an excellent example of two
customer-centric, purpose-driven companies leveraging each other’s
strengths to make aspirational beauty far more accessible to millions
of customers all across the country.”
Image: Kohl’s
