Fashion

Knickerbocker teams up with The New York Times for Soho pop-up


Knickerbocker teams up with The New York Times for Soho pop-up

Contemporary clothing brand Knickerbocker has teamed up with The New
York Times to open a pop-up store in Soho after being announced the winner
of Appear Here’s Space for Ideas competition.

Located at 357 Canal Street, the 1,300-square-foot store will be open
between 25 September and 7 October and will preview The Times Store and
Knickerbocker’s collaborative work along with their fall and holiday
collections.

Appear Here, a marketplace for retail space, hosts the competition
annually, offering winners prime space in locations across London, New
York, Paris and LA, as well as help with store design and mentoring from
industry experts.

Knickerbocker teams up with The New York Times for Soho pop-upKnickerbocker teams up with The New York Times for Soho pop-upKnickerbocker teams up with The New York Times for Soho pop-up

Commenting on the news in a statement, Ross Bailey, founder and CEO of
Appear Here, said: “Knickerbocker has an incredible story attached to it.
He is a 23-year-old who saw something wrong with the industry and instead
of watching it happen, decided to do something about it, and he bought a
factory, actively gaining control over the supply chain and supporting the
movement toward ethical supply chain solutions.

“He has built a brand that not only delivers in terms of its values and
ethics, but that is also supplying high quality, on-trend clothing that
people can’t seem to get enough of. Not to mention the fact that he has put
a skate park in his own office. We are obsessed with this entrepreneur’s
story.”

Knickerbocker teams up with The New York Times for Soho pop-upKnickerbocker teams up with The New York Times for Soho pop-up

The pop-up was designed by architecture and design firm 8893 and was
provided with the support of On Canal, a district for pop-ups where brands
can test out new ideas in a high traffic location at the intersection of
SoHo and TriBeCa.

Photo credit: Knickerbocker, Facebook



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