- Robyn Turk
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Klarna is launching a virtual shopping event in partnership with
Cosmopolitan Magazine. Called “Hauliday by Cosmo x Klarna,” the event
is the first of its kind catered towards Gen Z and millennial
shoppers.
“Virtual shopping festivals are wildly popular in other parts of
the world, but in the US are non-existent, especially to Gen Z and
millennials,” David Sykes, Head of US at Klarna, explained in a
statement. “This generation is defining the future of retail and
expects more out of their shopping experiences and services.”/p>
Hauliday by Cosmo x Klarna will take place on August 8 and 9,
featuring exclusive deals across fashion, footwear and beauty. Brands
from Klarna’s network of U.S. retail partners, including Adidas,
Sephora, H&M, ModCloth, rue21 and Rhone will participate./p>
The event will be accessible to consumers via Klarna’s website.
Over the 48-hour timeframe, shoppers can experience deals and
giveaways to kick off the fall shopping season.
Pictures: courtesy of Klarna, Boohoo website screenshot, Affirm instagram screenshot,
