- Robyn Turk
Klarna has updated its shopping experience through a new mobile app
that allows consumers access to exclusive deals and product launches.
As an alternative payments solutions provider, Klarna’s retail
offerings are always centered around adding convenience to
In addition to allowing consumers to shop online and pay in four
interest-free installments, Klarna’s new shopping app allows consumers
to create and share wish lists with family and friends.
The company has launched a shoppable entertainment campaign to
illustrate the ease of shopping through its service. The campaign is
anchored by the tagline, “Klarna: Swedish for smoother shopping,” and
features online films, virtual experiences and shoppable content.
“With online shopping at an all-time high, we are excited to
continue to build out our capabilities that deliver an elevated
shopping experience to consumers in the US,” David Sandstrom, Klarna’s
chief marketing officer, commented in a press release. “Our latest
brand initiative draws on a number of uniquely Swedish cultural
elements and adds in a big dose of humor to highlight how Klarna
provides value at every stage of the shopping journey, from
inspiration to post-purchase.”