- Robyn Turk
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Nordstrom will be the first retail partner of shapewear label
Skims. The Kim Kardashian West-owned brand has experienced a
successful direct-to-consumer business despite only having launched in
September 2019, likely due to the popularity of its celebrity founder
and niche market.
Skims will launch in Nordstrom stores across the country and on the
retailer’s e-commerce site on February 5. This will be the first time
that Skims is available for in-store purchase. At launch, Nordstrom
will carry three of the brand’s collections: Solutionwear, Fits
Everybody Underwear and Accessories, with additional product offerings
debuting monthly across channels.
“It was a natural choice to bring Skims to Nordstrom as our first
retail partner,” Kardashian West said in a statement. “Nordstrom is
renowned for its unmatched customer service and inclusive size
offerings. It was essential to me that we launch with the full range
of sizes and shades that Skims has to offer, which is a value shared
by Nordstrom.”
West founded Skims with the mission of offering a new approach to
shape-enhancing undergarments. The pieces in the collection are
designed to support, lift, and flatter the natural shape of the body.
Since Skims’ initial launch, the brand has already expanded to new
product categories including sleepwear and loungewear.
Shea Jensen, executive vice president and general merchandise
manager for women’s apparel at Nordstrom, commented, “We’re thrilled
to bring SKIMS’ coveted collection of size and shade inclusive
shapewear to our customers through this exclusive retail partnership.
We strive to make customers look and feel their best, a strong value
we share with the SKIMS brand.”
Image: Skims.com
