Kellogg’s launch white chocolate Coco Pops

White chocolate Coco Pops are here, and can be found on supermarket shelves around the UK this week.

Beloved for turning regular cereal into a bowl of chocolate milk, Coco Pops have long been a mainstay in British homes – and now Kellogg’s has introduced a white chocolate version.

The new cereal launched this week after a ‘high demand’ – including ‘demands on social media’ and ‘pleas to its customer phone line’ – and Kellogg’s claims that the White Choc Coco Pops contain ‘30 per cent less sugar on average than other chocolate rice cereals’.

The new flavour of Coco Pops will be available in all major supermarkets from this week and will retail for £2.99 per box.

Katy Bailey, brand manager for Kellogg’s Coco Pops, said: “Our food developers have succeeded and for the first time in the cereal’s 59 year history a white chocolate version will hit the shops.”

Sara Ashley, Kellogg’s food technician at the Manchester cereal factory, added: “We had the idea to make a white chocolate flavoured Coco Pops when working in our food development kitchen on a new reduced sugar recipe for the original Coco Pops cereal.”

Kellogg’s recently reduced the sugar in original Coco Pops by 40 per cent to ‘help families make healthier choices in the morning’.

The new cereal also sees a new character, Nula the Narwhal introduced to the jungle adverts as Nula magically turns the Coco Pops into white chocolate. 

White chocolate milk in the morning? Yes, please.