Fashion

Kate Spade New York names new chief marketing officer


Jenny Campbell has been named the new chief marketing officer of
Kate Spade New York. A former Tinder executive, Campbell replaces Mary
Renner Beech, who held the role for six years until 2019.

In her new role, Campbell will oversee teams across marketing
strategy, brand creative, digital marketing and public relations, with
a strong focus on direct-to-consumer strategy and engagement. She will
report to Kate Spade’s chief executive officer and brand president Liz
Fraser.

Campbell was chief marketing officer of dating app Tinder for just
over two years. Prior to that, she served in leadership roles with
content agency 72andSunny and Nike, according to her LinkedIn
profile.

“Kate Spade New York is a brand that is synonymous with joy, and
one that I have long admired for its spirited and welcoming approach
to style, celebration of confident women and ability to creatively
innovate season after season,” Campbell said in a statement. “This has
been a pivotal year for the brand, from consumer communication to
launching product, to social innovation, and we are invigorated by the
opportunity presented right now in our industry to take a fresh look
at the way we, as Kate Spade, create, market and sustain
momentum.”



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