Fashion

Kat Von D has sold her shares of Kat Von D Beauty to parent company Kendo – here's what we know



The tattoist turned makeup mogul has announced on her Instgaram page that she will be selling her remaining shares in Kat Von D Beauty to parent company Kendo to focus on motherhood, music and her new line of vegan shoes.

In a heartfelt message to her fans, Kat explained that the decision was not without deliberation, stating,”This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.”

Having given birth to her son last year, Kat opened up about the demands of motherhood as well as shedding light on some of the other projects she is working on. “This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour!”

“As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It’s hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one’s limits is a bad thing.”

Kat Von D Beauty will soon rebrand to KvD Vegan Beauty, but continue to represent the artistry, compassion and inclusivity that the brand has proudly stood for during the past twelve years.

Since launching her own makeup line in 2008, Kat Von D has built a beauty empire from the ground up. Her ink-black eyeliners and red-hot studded lipsticks have become a favourite among beauty junkies. Read about her journey to the top.





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