It’s almost that time of the year again when US’s top social media stars gather for the 2019 American Influencer Awards.
But who will tie the whole awards show together this year?
Well, this year’s hosts are none other than make-up artists Patrick Starr and Kandee Johnson, as well as TV personality Jeannie Ma, according to E! news.
Now in its third year, the awards show aims to ‘honor the greatest contributors on social media, by providing a platform for influencers, and recognizing the excellence of the top talent,’ according to the show’s website.
Nominees are selected by an array of different variables, including the most public submissions, advisory board, creative content, engagement, growth rate and the ability to positively influence.
Then final winners are selected through the award show’s public online voting process coupled with votes from the advisory board.
Guests will descend upon the Dolby Theatre in Los Angeles on 18 November.
This year’s nominees are expected to be announced in the coming weeks.
The inaugural AIA awards saw influencers such as Bretman Rock pick up the award for teen beauty influencer of the year, Jeffree Star for influencer-owned make-up brand of the year and Jenny Strebe for creative hairstylist of the year.
Back in March, make-up guru Jeffree had $2.5million (£1.9million) worth of goods stolen from his warehouse.
The robbery was confirmed on his YouTube channel and told fans he had been left ‘heartbroken’ over the break-in and is now actively working with law enforcement to find those responsible.
TMZ reported the break-in occurred at Jeffree’s Los Angeles warehouse on 15 March, with robbers gaining access to the products via the roof and the rear door – no suspects have yet been identified.
Jeffree confirmed this was the case as he recalled the incident for fans for the first time on his Youtube channel.
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