- Dale Arden Chong
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Contemporary fashion label Juicy Couture is gearing up for growth in
2020 with the help of NYC Alliance, a vertically integrated, multichannel
apparel company. Authentic Brands Group, Juicy Couture’s parent
organization, made the announcement of the new partnership on Feb. 18,
sharing that NYC Alliance will be a marquee partner of the brand.
“Juicy Couture is one of the foundational brands at ABG. We are pleased
to appoint NYC Alliance as a partner—we have no doubt they will deliver
tremendous value to the brand,” said Jarrod Weber, the group president of
lifestyle at Authentic Brands Group. “This is only the beginning of a
renewed emphasis around Juicy Couture including a robust marketing
strategy.”
NYC Alliance will take over the responsibility of design, production,
and distribution for the label’s branded sportswear products for women,
which includes T-shirts, dresses, cardigans, and more like Juicy Couture’s
iconic tracksuits. The distribution rights included in the agreement range
from “department stores to specialty retailers as well as select
multi-branded e-commerce throughout the United States and Canada.”
Products from Juicy Couture will be available in the U.S. and Canada at
leading retailers and Juicy Couture’s e-commerce platform in the fall and
winter season of 2020.
Image: Courtesy of Authentic Brands Group
