- Robyn Turk
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Jos. A. Bank has appointed Matt Repicky as its new chief marketing
officer. Repicky joins the men’s formalwear brand with 20 years of
experience building and transforming consumer fashion and e-commerce
brands.
“The Jos. A. Bank brand blends a deep heritage of craftsmanship
with the latest performance innovations to deliver superior quality
clothing in a highly service oriented environment,” Repicky said in a
statement. “I am energized by the opportunity to join the team as we
elevate our brand promise, broaden our reach and increase our
relevance among a wide range of consumers.”
Repicky most recently served as chief marketing officer for growth
company Genenxa, which focuses on over-the-counter medicines. The
marketing executive also worked as head of global brand marketing for
Barbie with Mattel and in marketing for Amazon Fashion’s MyHabit
business.
“Matt is a proven marketing leader who has shifted consumer
perceptions around brand purpose and championed strategic changes in
advertising to generate greater awareness, drive revenue and increase
customer acquisition,” said Jos. A. Bank brand president Mary Beth
Blake.
“His experience and expertise will positively impact the speed and
quality with which we are able to execute against our mission of being
the preferred menswear destination that helps men feel their best so
they can do their best work.”
