JOHN Lewis fans are convinced the retailer has dropped a teaser trailer for this year’s highly anticipated Christmas advert.
If it is actually the real deal, then the ad will centre around a mysterious creature called Excitable Edgar.
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A teaser trailer has appeared on social media under an unverified account with the same name on Twitter and Facebook, alongside #ExcitableEdgar tag.
The 10 second clip is of a close up of a dragon knocker on a wooden door, covered in a layer of snow.
A hand reaches up to bang three times on the door before it swings open to reveal what looks like the glimpse of a fire beyond.
Just before you can see what it is, it fades out to a snowy scene with the words: “Meet Edgar 14.11.19”. That’s this Thursday.
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Of course, hoax adverts often surface in the build up to the release of the campaign but fans are convinced that this is the real deal.
The font used in the advert is the same as the one used by the department store on all of its ad campaigns.
Plus, one beady-eyed fan spotted that John Lewis, the man who is often confused for the retailer on Twitter thanks to his @johnlewis handle, had followed the account.
Only last week, the university lecturer from the US tweeted: “I know when the @jlandpartners ad is dropping and you don’t. Na na, na na naaaa.”
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The account, which was created back in October, makes it clear that Edgar is something to do with the festive season.
The bio reads: “Loves all things festive. Christmas trees, Christmas food, Christmas snow, Christmas lights…”
The teaser was posted 12:45pm yesterday and since then it’s had around 175 retweets and almost 800 likes.
The account, which follows no one, has also gained more than 780 followers.
One person wrote: “Anybody else thinking #johnlewischristmasadvert”, while another said: “Definitely is!! It’s the same font that John Lewis use!!”
After carrying out some detective work, another user said: “99 per cent sure this is John Lewis, this twitter account is registered to a gmail address which starts with the letters “jl”.”
John Lewis itself is keeping quiet about its potential connection to the account.
A spokesperson told The Sun: “We are lucky enough to enjoy lots of speculation around our TV ads but we don’t tend to comment because we want to keep the surprise.”
Last year, John Lewis teamed up with Sir Elton John for The Boy and the Piano, while the year before featured Moz the Monster.
If you can’t wait until then, why not check out some of the festive ads that have already dropped from other retailers.
Sainsbury’s heartwarming Christmas advert tells a story of how Santa started out as a chimney sweep who was accused of stealing a clementine.
Amazon’s has been dubbed the “best ad seen on TV so far” by fans, while Aldi has brought back Kevin the Carrot or the fourth year.
