Munya Chawawa has made us belly laugh and shown us all just how ridiculous the backlash to the Sainsbury’s Christmas advert is in one fell swoop.
The comedian’s take on the criticism of Sainsbury’s for featuring a black family in their Christmas ad has earned a legion of celebrity friends, with John Boyega and Strictly’s Clara Amfo sharing the video with their followers.
The speedily produced video sees Munya play both characters – a Sainsbury’s manager and a racist man in an England jersey, who demands to see the manager to complain about the Christmas ad.
He says: ‘You know, 10 years ago, the only coloured thing in here was the bags’, with the manager responding: ‘Yep, well, time flies when you’re being a racist.’
The customer replies: ‘Nah I ain’t a racist, I just don’t like your Christmas advert. I wanna see something who looks like me’ – with the manager directing him to the ‘gammon in aisle seven’.
Further complaints include the world foods aisle being ‘like bloody Mumbai down there’ and that Frosty the Snowman is now probably called ‘Mukhtar the Snowman’.
In just 12 hours, the video has been viewed over 430,000 times and has racked up 6,600 retweets and 22,000 likes.
Clara Amfo tweeted: ‘This is and forever will be a @munyachawawa stan account’, with Star Wars actor John Boyega sharing the video with two crying laughing emojis.
DJ Mistajam called the sketch ‘genius’, while others marvelled at how quick Munya’s turnaround was in writing and producing the skit.
Munya has become a viral sensation this year with his sketches on everything from Black Lives Matter to Stormzy and Chip’s beef, and previously told Metro.co.uk of his success: ‘It’s this bizarre disbelief, of having done something so good that people from all walks of life have recognised it and have acknowledged that it’s something that brings them joy.’
The comic also suggested that comedy is a ‘gentler suggesting that there are some improvements to be done’.
Sainsbury’s debuted the first of three of their Christmas ads over the weekend, called Gravy Song, in which a family discuss their dad’s trademark gravy ahead of Christmas dinner.
The ad was praised by most, but a handful of critics threatened to boycott the supermarket chain for featuring a black family in the ad.
Sainsbury’s defended their ad, with a spokesperson saying: ‘We want to be the most inclusive retailer where colleagues love to work and customers love to shop.
‘We are proud that our advertising represents the diverse communities we serve and our Christmas campaign features three stories of three different families. Sainsbury’s is for everyone and it’s important to us that our advertising reflects this.’
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