Jimmy Choo launches new fragrance

Jimmy Choo launches new fragrance

Jimmy Choo is stepping up its fragrance game. As the brand has already
carved out their niche in the world of women’s and men’s footwear,
fragrances are their next frontier. The latest addition to the brand’s
fragrance collection is Urban Hero, a new men’s fragrance.

The new fragrance was inspired by street art, and was concocted by
perfumers Antoine Maisondieu and Marion Costero. The top notes in the
fragrance are lemon caviar and black pepper, followed by scents of rosewood
and vetiver, with base notes of grey amber and leather accord.

French street artist L’Atlas has been chosen as an ambassador for the
brand. The fragrance will be available at Jimmy Choo and Sephora stores at
a price point of 98 dollars.

photo: courtesy of


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