Fashion partners with Google Express to expand U.S. presence has started retailing via Google Express this week. The
Chinese online shopping platform launched a store called Joybuy on
Google’s e-commerce function to sell around 500 products across
electronics and home appliances from little-known brands. Most items
on Joybuy are priced under 100 dollars.

“What we can share at this stage is that we are conducting test
operations during this early phase,” a spokesperson told
Business of Fashion.

Google had invested 550 million dollars in in June 2018,
strategically helping itself to capitalize on the Asian e-commerce
sector while also allowing the Chinese e-commerce giant to better
break into the U.S. market. recently experienced a revenue rise of 22.4 percent in its
results for the fourth quarter of 2018. “In the fourth quarter of
2018, continued to outperform the industry across our key
product categories. Our investments in technology enhanced the
customer experience and enabled greater operating efficiency,” said
Richard Liu, Chairman and CEO of, stated at the time.

The retailer expects a growth rate between 18 and 22 percent for
the first quarter of this year.


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