Jason Momoa’s strange Super Bowl advert has left viewers confused.
The ad for Rocket Mortgage, an online mortgage provider, aired in the US during the annual sporting event on Sunday (February 2) evening.
It saw Momoa claim that his home is “the one place I can let my guard down” and “kick back and be totally comfortable in my own skin,” before appearing to shed his muscles to reveal a skinnier physique.
In another uncanny twist, the Aquaman star then discarded his long hair, leaving him with a half-bald head.
In the final shot, Momoa attempted to lift a narrow pole, perhaps in a tongue-in-cheek nod to his usual workouts, while wife Lisa Bonet cheered him on – before eventually taking the pole from him as he struggled.
Twitter users joked that the clip left them feeling “terrified” and would “given [them] nightmares tonight,” with many noting that the advert was not what they were expecting from Momoa.
Others, however, branded it “hilarious” and praised the star for poking fun at his public persona, while many were also pleased to see real-life couple Momoa and Bonet interacting on screen.
Other attention grabbing adverts included Maisie Williams’ Audi campaign, which saw the Game of Thrones star sing Let It Go from Frozen – much to the bemusement of viewers.
Jason Momoa – In pictures
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Jason Momoa in Game of Thrones
HBO
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Jason Momoa as Conan in Conan the Barbarian (2011)
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Jason Momoa, Jason Brooks, Michael Bergin in Baywatch
Rex Features
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Jason Momoa as Aquaman
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Jason Momoa arrives at the premiere of Aquaman at TCL Chinese Theatre in Los Angeles
Jordan Strauss/Invision/AP
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Jason Momoa in Baywatch
Rex Features
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Jason Momoa in Baywatch
Rex Features
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Lisa Bonet and Jason Momoa attend the 91st Annual Academy Awards
Getty Images
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Jason Momoa as Khal Drogo in Game of Thrones
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Jason Momoa runs off the field after watching New Zealand enter the field of play on Day 2 of the HSBC Canada Sevens at BC Place on March 10, 2019 in Vancouver, Canada
Getty Images
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Jason Momoa
Reuters
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Stargate Atlantis
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Jason Momoa in Frontier
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Jason Momoa attending the Batman v Superman: Dawn Of Justice European Premier
PA
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Lisa Bonet and Jason Momoa attend the “Game Of Thrones” Season 8 Premiere
Getty Images
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Jason Momoa and wife actress Lisa Bonet arrive for the 91st Annual Academy Awards at the Dolby Theatre in Hollywood, California
AFP/Getty Images
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Jason Momoa attends the “Justice League” photocall at The College
Dave Benett
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Jason Momoa in Justice League
AP
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Jason Momoa, Henry Cavill, Ezra Miller, Gal Gadot, Ray Fisher and Ben Affleck attend the world premiere of Warner Bros. Pictures’ Justice League at the Dolby Theater in Hollywood
AFP/Getty Images
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Jason Momoa in Justice League
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Jason Momoa in Justice League
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Jason Momoa
Jasin Boland
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Jason Momoa attending the Aquaman premiere held at Cineworld in Leicester Square, Londo
PA
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Jason Momoa in Game of Thrones
HBO
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Jason Momoa in Game of Thrones
HBO
2/24
Jason Momoa as Conan in Conan the Barbarian (2011)
3/24
Jason Momoa, Jason Brooks, Michael Bergin in Baywatch
Rex Features
4/24
Jason Momoa as Aquaman
5/24
Jason Momoa arrives at the premiere of Aquaman at TCL Chinese Theatre in Los Angeles
Jordan Strauss/Invision/AP
6/24
Jason Momoa in Baywatch
Rex Features
7/24
Jason Momoa in Baywatch
Rex Features
8/24
Lisa Bonet and Jason Momoa attend the 91st Annual Academy Awards
Getty Images
9/24
Jason Momoa as Khal Drogo in Game of Thrones
10/24
Jason Momoa runs off the field after watching New Zealand enter the field of play on Day 2 of the HSBC Canada Sevens at BC Place on March 10, 2019 in Vancouver, Canada
Getty Images
11/24
Jason Momoa
Reuters
12/24
Stargate Atlantis
13/24
Jason Momoa in Frontier
14/24
Jason Momoa attending the Batman v Superman: Dawn Of Justice European Premier
PA
15/24
Lisa Bonet and Jason Momoa attend the “Game Of Thrones” Season 8 Premiere
Getty Images
16/24
Jason Momoa and wife actress Lisa Bonet arrive for the 91st Annual Academy Awards at the Dolby Theatre in Hollywood, California
AFP/Getty Images
17/24
Jason Momoa attends the “Justice League” photocall at The College
Dave Benett
18/24
Jason Momoa in Justice League
AP
19/24
Jason Momoa, Henry Cavill, Ezra Miller, Gal Gadot, Ray Fisher and Ben Affleck attend the world premiere of Warner Bros. Pictures’ Justice League at the Dolby Theater in Hollywood
AFP/Getty Images
20/24
Jason Momoa in Justice League
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Jason Momoa in Justice League
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Jason Momoa
Jasin Boland
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Jason Momoa attending the Aquaman premiere held at Cineworld in Leicester Square, Londo
PA
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Jason Momoa in Game of Thrones
HBO
Brief trailers for films including upcoming Bond instalment No Time To Die, Marvel spin-off Black Widow, A Quiet Place II and Disney’s live action remake of Mulan also debuted during the sporting event.
Jennifer Lopez and Shakira were praised for their explosive half-time show, while Demi Lovato continued her comeback with a much-lauded rendition of The Star Spangled Banner, which many viewers compared favourably to Whitney Houston’s iconic 1991 performance.