Scottish beauty blogger Jamie Genevieve set tongues wagging as she teased fans with a secret new project set to be announced this week.
The make-up star took to social media to reveal she is launching ‘VIEVEmuse’ – but has remained tight-lipped on what it could be.
The 27-year-old said she could ‘barely sleep’ with excitement and nerves as she posted a series of cryptic messages on Thursday.
Jamie then dropped an exclusive teaser video project, which revealed the name, date of launch and a link to sign up to the waiting list.
The caption read: ears in the making, and now we’re only days away. #VIEVEmuse ”
Eager fans have now been speculating what the exciting launch could be, with some hoping it could be a make-up line.
One person tweeted: “I am praying for a make-up brand”.
Another said: “Omg Jamie is this your make-up line?!!!!!”
Meanwhile, another wrote: “I have no idea what is happening but I have signed up and I AM READY.”
Jamie took to her Instagram stories as she assured fans they wouldn’t have to wait long to find out about the exciting new launch.
She said: “I’m really excited getting all your messages and reading your comments.
“Don’t worry, I’m not going to keep you hanging for too long and it will be so worth it. I promise.”
According to the VIEVEmuse website and Instagram page, all details are set to be released on Sunday, November 8.
A quote on the Instagram page reads: “Because when you become your own muse you inspire yourself and in turn inspire others.”
The Tillicoultry -raised vlogger has become a global superstar in recent months, racking up around 951,000 subscribers on YouTube.
She has also been flown around the globe by beauty brands and has met celebrities such as movie star Drew Barrymore.