- Huw Hughes
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Contemporary menswear and streetwear trade show Jacket Required has
announced the appointment of Phil Wildbore as its new sustainable
ambassador.
Wildbore has made a name for himself in the industry as a pioneer of
sustainable and ethical fashion, launching his first conscious brand Road
in the 1980s after working with a family-run factory in Leicester and
becoming aware of the poor conditions that existed in a major part of the
fashion industry. Fast forward to 2016 and he launched Monkee Genes, a
label which became the first jeans brand to be awarded the Soil Association
certification.
Commenting on the news in a statement, Wildbore said: “I am proud of my
role for Jacket Required with the ability to continue my campaign to
promote sustainability and ethical manufacturing. I’m very excited about
this opportunity and very much looking forward to my next adventure in this
ever-evolving industry.”
Adam Gough, event director at Jacket Required, added: “I am delighted to
announce Phil as our new Sustainable Ambassador. He brings a wealth of
knowledge and hands-on experience in the ethical and sustainable fashion
arena and at Jacket Required we are determined to work towards creating a
show that prides itself on showcasing brands with a clear conscious vision
for the future and good quality product produced in the most ethical and
sustainable way.”
The next edition of Jacket Required will take place the Old Truman
Brewery in East London between 22 and 23 January 2020.
