Jack Wolfskin has announced a new long-term collaboration with the
National Trust, which will including the launch of a eco-friendly range of
outdoor clothing for men and women.
The Jack Wolfskin x National Trust collection has been inspired by a
“shared love for enjoying, and caring for, the great outdoors,” explained
the outdoor brand, and includes T-shirts, fleece tops, jackets and trousers
that have been designed to reflect the two brands “shared values of
environmental protection and care”.
Each piece in the range is free from PFCs, using alternative treatments
for a DWR (durable water repellency) so that water drips off without
environmental harm, and the fleece top has also been made from 15 PET
plastic bottles, with the recycled material is certified by the Global
Recycling Standard.
In addition, the collection also features Jack Wolfskin’s innovative
Texapore Ecosphere waterproof-breathable membrane that is the world’s first
100 per cent recycled membrane, manufactured from remnants from the
production process.
Melody Harris-Jensbach, chief executive of Jack Wolfskin, said in a
statement: “I am very pleased that we have found an organization that
shares our vision and values of looking after and enjoying the great
outdoors. The exclusive collection is an environmentally focused range that
features design standards, technology and innovation that our customers
expect from us.”
Jack Wolfskin launches eco-friendly range with National Trust
Clare brown, head of brand Licensing for the National Trust, added: “We
know our members and supporters care about the impact their everyday
decisions have on the environment and we are committed to finding ways to
help. By working with likeminded brands, we can achieve far more than we
could alone.
“Collaborating with Jack Wolfskin has allowed us to work with a brand
which goes above and beyond industry norms to create innovative
eco-friendly outdoor clothing. Not only will every sale benefit our
conservation work but Jack Wolfskin’s visionary approach to producing a
collection for us, for example, from 100 percent recycled PET bottles, will
help our members and supporters make informed choices about their next
outdoor clothing purchase.”
The collection of five men’s and four women’s pieces will be available
online and from selected stockists, including Jack Wolfskin stores,
Cotswold Outdoor stores and National Trust shops from mid-April. Every
purchase will support the work of the National Trust to look after the
great outdoors.
Jack Wolfskin is one of the leading providers of functional outdoor
clothing, footwear and equipment in Europe and the largest franchisor in
the German specialist sports retail market., it currently has more than
3,000 points of sale across the globe.
Images: courtesy of Jack Wolfskin
