- Dale Arden Chong
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While the runways have traditionally been a place for designers to
showcase their latest sole works, it has also become the platform to debut
collaborations made with other labels, such as the partnership between Claudi Li and footwear brand Teva during New York
Fashion Week and just across the pond, J Brand has debuted its capsule
collection with London-based designer Halpern.
According to an announcement from the denim label, J Brand has designed
a capsule that will be part of Halpern’s Fall 2020 collection, which
debuted during the fashion label’s most recent runway show on Feb. 15. This
collaboration follows a growing list of internationally renowned designers
including Simone Rocha, Proenza Schouler, and others for J Brand. As a
result, the denim brand has become known for supporting “emerging and
modern design talent” in addition to its premium sustainable denim.”
The J Brand x Halpern collection is inspired by the 1970s—particularly
the era’s free-spirited aesthetic. The capsule features reimagined versions
of J Brand’s popular silhouettes, which utilize new fabrics to combine J
Brand’s sustainable denim washes and production process with Halpern’s
opulent glamour.
The J Brand x Halpern collection will be available online and at global
retailers beginning late August 2020.
Images: Courtesy of J Brand
