- Kristopher Fraser
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The new year has just passed us, but as usual fashion is one step forward
to 2021. Pitti Imagine and CNMI have sent out a joint press release
regarding the 2021 calendar with Pitti Uomo and the Milan men’s shows being
pushed back a few days. Pitti Uomo 99 will take place from January 12 to 15
and Milan Fashion Week Men’s will run from January 16 to 19.
Attendance and Pitti Uomo was reportedly lower than it has been in past
years, with many buyers and editors complaining that it came too close
after the end of holiday vacation starting on January 7. The dates also
overlapped with the end-of-season sales period.
“I believe that the dates chosen for the men’s fashion weeks in 2021 will
enable [the events] to consolidate and improve the positive results
recorded in recent seasons, allowing Florence and Milan once again to play
a central role in the international menswear calendar,” said Carlo Capasa,
president of CNMI, in a statement.
“Together, Milan and Florence promote the Italian fashion industry’s major
labels and leading companies, but they also have a duty to represent the
interests of the top buyers of high-quality fashion, who find a significant
number of their important clients at our events,” said Claudio Marenzi,
president of Pitti Imagine, in a statement. “We will continue to monitor
the evolution of the international distribution sector in order to offer
increasingly advanced, sophisticated services.”
