Four of the world’s most Instagrammed pieces of street art have been recreated at Heathrow to provide passengers with the perfect ‘post’ moment when starting their journey at the airport.
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A child at Heathrow becomes part of Rome artist Alice Pasquini’s ‘Above the Lines’. The artwork aims to make Heathrow the most Instagrammed airport in the world this year and follows research revealing that ‘Instagrammability’ is now one of the biggest motivations for booking a holiday.1 of 6 -
Almost a third (30 per cent) of holidaymakers seek
out holidays with picturesque Insta hotspots, with nearly two in three (60 per cent)
finding their travel inspiration from Instagram.2 of 6 -
Art: Glasgow artist Rogue One’s ‘Floating Taxi’ – The street art campaign aims to bring the best of British and international culture to
the airport, with unique recreations of four pieces of street art from around the globe
including Colette Miller’s iconic Wings from Los Angeles, which have been snapped,
shared and liked hundreds of millions of times on Instagram including by famous
fans like Halle Berry, Zach Braff and Gerard Butler.3 of 6 -
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Devine: LA artist Colette Miller’s ‘Wings’. Each piece of street art measures between 10 and 16 foot and encourages
smartphone-photographers to be ‘part of the art’, following research revealing that the majority of users think they generate more ‘likes’ by being ‘in’ an image
themselves.4 of 6 -
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Other recreations include Odeith’s ‘Anamorphic Frog’ (pictured) from Lisbon. Each artwork has been placed in terminals that fly to its original street
art location, meaning select passengers can also go and see the original.5 of 6 -
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Heathrow is currently the second most Instagrammed airport in the world and aims
to overtake South Korea’s Incheon International Airport with its street art initiative
this year. The street art will be at terminals 2,3,4 and 5 in the departure lounges,
after security, until the summer. Follow #Heathrow on Instagram to see the street art.6 of 6
