Fashion

Influencers are obsessed with this brand that's reimagining the timeless white shirt to make basic seriously bouji



We’ve already sung the praises of ‘basic swimwear‘ this week, but it seems we’re all just as obsessed with another simple, timeless wardrobe staple right now.

The idea of humble white shirt may not stir up any particular emotion within you, with little in the way of creativity in this space. The odd fluted sleeve, an occasional unexpected button, or – if you’re still living in the early naughties – a collarless number… but nothing wildly exciting has yet set the world of white shirts alight.

Or, at least, it hadn’t, before we discovered Piece of White.

Founded just two years ago by Turkish designer Zeynep Tansug, Piece of White is essentially a label whose bread and butter is reimagining the timeless white shirt with modern twists.

Think off-the-shoulder, one-shoulder, no-shoulder… clever cuff fabrication, cinched-in short sleeves, sheer sleeves, open backs, gathered necks and tied waists – the world of white shirts has never been so appealing. Music to the ears of office-dwellers who are restricted to a shirt-and-trouser uniform and who have, until now, been entirely uninspired by their regular button-ups.

And while white shirts are undoubtedly Zeynep’s main focus, the label also offers up add-on pieces each season, such as cotton jumpsuits and skirts – which are all equally simple in colour and stunning in shape.

Every piece is not only handmade, but is also crafted from top-quality fabrics – most often 100% silk or cotton poplin – that not only hold their varying shapes but are also so comfortable that you don’t feel as though you’re wearing a typical ‘fashion shirt’ (we all know how stiff and scratchy some of those can be).

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The white shirt has never felt so fresh, and for the first time in a long time it’s making its way into our evening-wear wardrobe.

If anyone dare’s order red wine near us…





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