- Huw Hughes
-
|
Zara owner Inditex has launched its budget brand Lefties online for the
first time.
The brand, which sells clothes for women, men, kids and babies, will
initially be available only for online shoppers in Spain and Portugal, with
all its collections made available online in both markets. Lefties
currently has brick-and-mortar stores in nine markets: Spain, Portugal,
Morocco, Russia, Saudi Arabia, Mexico, Qatar, Tunisia and United Arab
Emirates.
Initially founded in the 90s as an outlet store for last-season Zara
garments, Lefties now has its own designers and ranges.
The move could give the Spanish brand an edge over budget-fashion giant
Primark, which to date has opted not to venture into e-commerce. The Irish
retailer previously said that selling online isn’t viable because it
wouldn’t be able to keep its low price point with the added costs of
deliveries and returns.
Photo credit: Lefties, Facebook
