If you’ve ever tucked into delicious Indian food (by Indian we mean South Asian staples in general) and thought the only thing better than eating it is wearing it, then we have good news.
A digital artist based between Pakistan and London is in talks with the appropriate people to potentially launch a biryani perfume.
22-year-old Digink (not his real name) worked on an edit of the flavoured rice inspired fragrance and sent it into the ether.
And the Photoshopped image quickly went viral on social media, being shared among Bollywood stars and politicians.
The artist, who aptly goes by the name My Curry is Popping on Twitter, says the perfume wouldn’t quite be available at your local Boots but works more like an exhibition piece.
You know, for biryani lovers?
‘I don’t know if I’d actually wear biryani perfume,’ Digink admits to Metro.co.uk.
‘Thinking about it now, biryani is like fried onion, and then like spices and other fragrances! It’d be weird.’
Look fried onion isn’t the most desirable smell but who says you have to wear the smell on yourself?
Perhaps you’ve lured guests over with the promise of delightful Indian cuisine and you want them to salivate at the smell.
Why not spritz some Le Biryani and trick your diners into thinking it’s the food you’ve cooked?
Being the biryani stan Digink is, he’s even added a hint of aloo (potato) to the imagined fragrance.
We asked him to explain exactly how the idea came to be.
He said: ‘My friend came to visit me and he got me Shan biryani masala cause I was craving that and we were just going back and forth that if I cook in my apartment the whole building will smell like biryani.
‘So it basically just stemmed from a box of Shan biryani.
‘It would be called Both Sides because in a Frank Ocean song he says “I see both sides like Chanel” – and I was basically shaping everything up to be like the iconic Chanel No5 bottle.
‘Aloo is there cause I prefer my biryani with aloo – I don’t know if there’s any other way!’
Bold choice.
But is it actually in the prototype stage? Dignik explains: ‘I have been in talks with a few people myself in order to make the perfume! But just as an exhibition piece! If it works then I have to go hit up Armani!’
Though certainly quirky, Dignik’s idea isn’t anything new – fast-food chains such as KFC and Bird’s Eye have been getting in on the scented action.
But we’re not sure we’d want to leave the house smelling of chicken and gravy.
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