Fashion

In The Style and Asda strengthen partnership with branded lorries


In The Style and Asda strengthen partnership with branded lorries

Manchester based fashion e-tailer In The Style and supermarket Asda are cementing
their relationship with the launch of a dual-branded lorry set to join the
supermarket’s current fleet and deliver both food and fashion.

Launching this week, the lorry is one of a small number of specially
branded lorries within the Asda fleet, an opportunity that the supermarket
chain said is “offered to those brands Asda considers as a key partner.”

In The Style CEO and founder Adam Frisby (pictured) said in a statement:
“It was a proud moment when Asda approached us with the prospect of
branding up a lorry with our logo, it just goes to show how much they value
us and I can definitely say that the feeling is mutual! We look forward to
seeing the lorry spread the In The Style and Asda message up and down the
country!”

To celebrate the launch of the lorry, In The Style will be offering all
UK customers Asda next day click and collect for 99p on Wednesday 9
October.

Photo credit: In The Style



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