North American esports organisation Immortals has announced a three-year partnership with gaming furniture brand DXRacer.
As a part of the deal, DXRacer will become the official gaming chair partner for Immortals. DXRacer has also created a custom-themed gaming chair for the organisation.
DXRacer is known for being the world’s first gaming chair brand, having created what is now considered a ‘gaming chair’ back in 2006. Tweleve years later and the brand now competes against specialised brands such as SecretLab and big-name peripheral brands like Razer.
Gaming chair partnerships are some of the most common in the world of esports, with almost every notable esports organisation having a partnership with a chair brand. Interestingly, despite being one of the most-known gaming chair brands, DXRacer has been relatively quiet when it comes to partnerships with esports teams and organisations.
As is usually the case with partnerships such as this one, DXRacer chairs will be used by all Immortals competitive rosters. In addition, the chair brand will also equip Immortals content creators and host in-person activations with Immortals throughout 2022.
Interestingly, both brands are headquartered in the Great Lakes Region of the United States, an area where Immortals relocated in 2021. The esports organisation has been very active in the region, hosting numerous tournaments, fan engagement events and community events. Since moving to the Great Lakes Region, Immortals partnered with SPORTFIVE and secured two crypto partnerships with Fetch.ai and Bitstamp.
Tim Wu, CEO of DXRacer, commented:” The DXRacer and Immortals Craft Series commemorates the start of a unique partnership between two brands both located within the Great Lakes Region. With this partnership, we hope to bring a memorable gaming experience to the Great Lakes community.”
The two parties did not share specifics about upcoming events and activations.