- Bluhouse’s Imaginary is a horror film that explores the creepy concept of imaginary friends and questions their true nature.
- The teaser hints at an eerie story where a stuffed bear named Chauncey becomes increasingly sinister as a young girl forms an attachment to it.
- Imaginary gives off vibes similar to Child’s Play and Chucky.
At first glance, it looks like Ted has lost his mind! But Chauncey isn’t anything like Seth MacFarlane’s comical teddy bear. No, as the tagline states: “Meet Chauncey. He’s not imaginary, and he’s not your friend.” The latest horror concoction from Blumhouse is titled Imaginary, and a teaser has dropped ahead of the first full trailer’s release tomorrow. Check out the brand-new footage titled Imaginary Friends Are Real below:
The synopsis for Blumhouse’s Imaginary reads as follows:
“From Blumhouse, the genre-defining masterminds behind FIVE NIGHTS AT FREDDY’S and M3GAN, comes an original horror film that taps into the innocence of imaginary friends – and begs the question: Are they really figments of childhood imagination or is something more terrifying lying just beneath?
When Jessica (DeWanda Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister.
As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.”
Much like Blumhouse’s M3GAN exuded qualities akin to Wes Craven’s Deadly Friend, Imaginary gives off Child’s Play and certainly Chucky-esqe vibes. Imaginary also features the acting talents of The Walking Dead’s Tom Payne and Betty Buckley of Carrie (1976) and Split fame. Taegen Burns and Veronica Falcon appear in the film, too.
Imaginary Trailer Drops on November 16
Director Jeff Wadlow’s Imaginary teaser juxtaposes the innocence of children with the ominous threat of a demonic teddy bear. Not much about the Blumhouse horror flick is given away in the brief teaser, but Lionsgate’s Co-President for Worldwide Theatrical Marketing, Keri Moore, shed some light on what fans can expect in terms of Imaginary’s premise (per Variety):
“Something you see across cultures is that children have a unique access to the spirit world. What if their imaginary friends are something from the spirit world? What if these imaginary friends were real, and what if when you left one of them, that made them upset?”
Blumhouse did feature a completely different in-cinemas-only tease of Imaginary, which played as a trailer ahead of Five Nights at Freddy’s in movie theaters. The almost entirely blacked-out footage reveals a kid (voice only) asking: “Hi, wanna play a game with me?” Now, check out a different in-theater promotion, minus the child’s voice, which was released on Blumhouse’s official X, formerly Twitter account (below):
The creepy tone is set, and the CEO of Blumhouse, Jason Blum, is delighted with Imaginary’s promotional campaign thus far. Blum said:
Fans are truly enjoying everything about the ‘Imaginary’ trailer and that’s what’s most important to Blumhouse, capturing the imagination of our audience.
The first full-length online trailer for Imaginary drops on November 16, and the Blumhouse production will hit theaters on March 8, 2024. And fans can check out the two movie posters for Imaginary in their entirety below: