Fashion

Hyundai partners with ready-to-wear brand for upcycled fashion line


Hyundai Motor Company has announced an exclusive upcycled clothing
line created in partnership with Chilean ready-to-wear brand Zero +
Maria Cornejo. Called Re:Style, the collection will debut at a
cultural event during the first night of New York Fashion Week in New
York restaurant Public Kitchen.

“[We] designed Re:Style to further our mission of becoming a more
sustainable company and to create dialogue around eco-conscious
lifestyles,” Wonhong Cho, global chief marketing officer of Hyundai
Motor Company, said in a statement.

“This cultural event in the heart of New York City allows us to
partner with one of the preeminent eco-friendly designers and share
our vision for progressing humanity. We’re aiming to prove that you
can create something beautiful and new from something that was once
used.”

Zero + Maria Cornejo created a 15-piece capsule collection made
from leftover leather from seat development by Hyundai Transys. Other
fabrics used in the collection are upcycled materials from Zero +
Maria Cornejo. The brand is committed to eco-conscious design and uses
natural dyes and silk.

Retail information for the Re:Style collaboration has not yet been
announced.



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