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Hunt's on for 'Britain's Most Handsome Man' as we launch top modelling contest


Listen up chaps, we’re on the lookout for a special man and it could be Hugh, Lou, Stu… or YOU

The Sunday Mirror has teamed up with top modelling agency Storm to find Britain’s Most Handsome Man

We are giving you the chance to win a contract with the outfit that found Kate Moss, Poppy and Cara Delevingne and Jourdan Dunn – and has Cindy Crawford on their books.

Our winner might be in your household – or perhaps he’s the bloke next door.

Either way, his first fashion shoot will appear in the Mirror soon.

Storm founder Sarah Doukas said: “There are a lot of great-looking guys out there who wouldn’t necessarily come forward. And this contest is a great platform for them.

Visit here and fill in the form to enter



Kate Moss is an icon of the catwalk

“Even if some don’t want to come forward themselves, the Mirror has a broad readership. It’s great that a granny, aunt, uncle, sister, brother, any family member, girlfriend, whatever, will say, ‘Go on – do it’

“Quite often there is a dominance of guys who fit more in the pages of a high-end magazine.

“I think we need to find more great-looking guys who are a fit for all the kinds of brands who need models – like Boden, the White Company, ASOS, Boohoo.



Sarah Doukas attends the Storm LCM SS16 Party at House of Van

“A lot are looking for just normal, good-looking guys. This contest is a great way of finding them. There are a lot of people desperately trying to find jobs.

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“This is an interesting thing to get people engaged and excited, a really great way to access the world of modelling.

“Male modelling very much is a job you can also do while you have another career and dip in and out of. A lot of guys do that.” 



Poppy and Cara Delevingne both got their big breaks from Storm


Sarah’s right-hand woman at Storm, Paula Karaiskos, added: “The recurring feedback we get is, ‘Oh my god I had no idea I was right for modelling’. But it’s always the people who don’t think they are right that catch the eye of experts.

“Brands and our audience want a traditional, classically handsome man. This is why the Mirror is coming together with Britain’s top model agency.”

Storm’s models can have a massive impact – few more so than Eva Herzigova did with her hugely successful “Hello Boys” billboard campaign for Wonderbra.



The ad campaign was a massive success for Storm

But our competition isn’t just about looks. A great personality helps too – so make sure you tell us in 100 words why you, or your entrant, are so special.

Our judges include Sarah, Storm male model Max Rogers – aided by pop star wife Kimberley Wyatt – and Sunday Mirror deputy features editor Lucy Clarke-Billings.

And word of our hunt is already out. TV’s Lorraine Kelly said: “What a great idea! That’s bound to lift spirits in lockdown.”

  • Visit here and fill in the form to enter

Leo, the model example…at 81



Leonardo Pieroni still works as a Storm model at the grand old age of 81

Jeweller and sculptor Leonardo Pieroni still works as a Storm model at the age of 81.

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The half-Scottish, half-Italian father of two, who lives in Surrey, says: “I started modelling in 1968. I had a very good body so I did a lot of swimming trunk modelling. I went on location in Rome and Kenya.

“I took time off to have a family and returned to modelling later, aged 65. It is great fun.

“The money is good too. If people still want my ugly mug, I will keep being a model.”

Pussycat Doll backing the hunt



Kimberly Wyatt and Max Rogers attend the Global Citizen Prize in 2019

Pussycat Dolls singer Kimberley Wyatt loves our competition and says: “I can’t wait to see these guys.” Kimberley, 39, ismarried to Storm model and contest judge Max Rogers – so knows a thing or two about what makes a male model.

The mum of three, who will be offering advice to Max, says determination is key.

She says: “Male modelling is an oppor-tunity to be seen, tried and tested.

“It opens the door to the potential of a new and exciting life.”

Meet our model judge



Models Johan Johansson and Max Rogers prepare backstage at the Mik Cire

One of our judges is Luton-born Max Rogers, who has been at Storm for 16 years. He is famed for his impressive eight-pack – achieved by doing calisthenics every day.

Max, 38, has modelled for Tom Ford, Dolce and Gabbana and Tommy Hilfiger.

He says of our hunt: “It’s a really brilliant idea. I have seen parts of the world and met people and shared experiences I would never have been able to without being a model.”

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The hunt is on for Britain’s most handsome man


WIN the chance to become a Storm London model

We’ve teamed up with legendary modelling agency Storm Model Management to search for Britain’s Most Handsome Man.

Whether you have traditional good looks or unique qualities that make you oh so photogenic – we’re looking for someone whose personality shines through on camera.

Storm is famed for launching the careers of many of the world’s most iconic female faces, including Kate Moss, Cara & Poppy Delevingne, Jourdan Dunn and Lily Cole – and we’re looking for the next iconic male face to join them.

Our winner will be representative of the everyday Sunday Mirror reader who has what it takes to make it in one of the world’s most glamorous industries.

  • Visit here and fill in the form to enter





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