Fashion

Hugo launches David Bowie collection


Hugo launches David Bowie collection

Hugo Boss has launched a special capsule collection in tribute to
British musician David Bowie.

Entitled Hugo Loves Bowie, the capsule collection for men and women pays
tribute to the late singer and his “inimitable style” offering T-shirts
featuring iconic album artwork, and slogan caps in a signature palette of
black, white, and red.

The fashion house describes Bowie as a “musical and visual icon who made
an indelible impact on the world of music and fashion” and the collection
aims to honour his rebellious style taking inspiration from Bowie’s
1977-1979 ‘Berlin Trilogy’, a body of work inspired by the German capital
and consisting of the albums ‘Low’, ‘Heroes’ and ‘Lodger’, which is
referenced throughout the collection.

One sweatshirt, designed in tribute to his 1977 album ‘Heroes’, features
photographs of Bowie shot for the album’s cover by Masayoshi Sukita, while
other accessories and T-shirts are printed with the original slogan used to
promote the album ‘Tomorrow belongs to those who can hear it coming’.

“David Bowie was a rebel spirit who lived life on his own terms,” said
Bart de Backer,
senior head of design, Hugo menswear. “This capsule is an opportunity for
us to celebrate the impact he had on the world and the values that we
share.”

The Hugo Loves Bowie collection is available on the Hugo Boss website
site, in Hugo stores and selected partner retailers worldwide now.

Image: courtesy of Hugo Boss



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