The John Lewis Christmas advert everybody’s been waiting for is here, introducing us to Excitable Edgar, who is the star of the 2019 campaign.
The star of the 2019 campaign is an adorable dragon, who gets a little bit too over-excited by Christmas celebrations, until his friend – a little girl named Ava – finds the perfect gift to allow him to join in the festivities.
The ad – which marks John Lewis and Waitrose’s first ever joint campaign – is making its debut on Thursday, but how can you check it out for yourself, and when will it be airing on TV for the first time?
Here’s what you need to know…
How can you watch the John Lewis Christmas advert for 2019?
Excitable Edgar is due to make his Christmas ad debut online on Thursday morning at 7am.
The advert – which has already been teased, sending viewers into a frenzy over whether or not he was John Lewis’ 2019 festive ad star – will debut first online, appearing on the John Lewis YouTube channels as well as on Johnlewis.com and Waitrose.com’s social media channels.
What is Excitable Edgar about?
Set way back in the past, it sees Edgar joining his friend Ava – played by 10-year-old Ruby Bailly – as their village gets ready for Christmas, except his tendency to breathe fire causes chaos with a snowman, an ice-rink and, finally, the annual dressing of the Christmas tree.
Poor Edgar retreats into his home, worried he will ruin the festivities further – until Ava delivers him a gift of a Christmas pudding, allowing him to use his fiery powers to play a unique role in the village’s spectacular Christmas feast.
It’s not just the pudding that gets warmed – expect your heart to be too.
And it’s all soundtracked to a cover of REO Speedwagon’s 80s power ballad Can’t Fight This Feeling, performed by Bastille frontman Dan Smith.
‘I’m delighted our two brands have come together for this year’s Christmas campaign,’ said Craig Inglis, Partner and Customer Director at John Lewis Partners.
‘It started from a spark of an idea – a little dragon’s excitement about Christmas – and became the story of how someone goes the extra mile for their best friend to give just the right gift.
‘It’s a funny, heart-warming story that will resonate with our customers as they seek out the perfect gifts for their loved ones this Christmas.’
When is the John Lewis Christmas advert 2019 set to air on TV?
The advert will air on TV for the first time on Saturday night during X Factor: Celebrity, which kicks off on ITV at 8.20pm.
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