She’s no stranger to igniting a shopping frenzy thanks to her smorgasbord of chic looks showcased each day on This Morning, but her latest look may well be her most popular to date.
A pink vintage-feel dress splashed with floral smatterings in bold yellows and blues, the floaty long-sleeve and mid-length hem render it flattering whatever your shape.
Pairing it with her favourite nude courts shoes by Gianvito Rossi, she kept her hair in loose waves and her make-up typically elegant and understated.
The brainchild of her stylist Angie Smith, Holly’s aesthetic has become so recognisable and popular that almost everything she wears sells out within hours.
Speaking to GLAMOUR UK, Angie revealed her one styling hack to complete any look. “Accessories! They really do create outfit ammunition and the easiest instant update.”
“Choose a bag, shoes, hat or a cool pair of glasses that will make the look complete.”
“Take pictures of what you’re wearing and put the pictures together so you can see what works and what doesn’t.”
Scroll down to see some more of Holly Willoughby’s major style moments…