HOLLY Willoughby decided to give the launch of I’m A Celebrity…Get Me Out Of Here! a miss so she could attend the premiere of new movie Frozen 2.
Holly, 38, spent last year’s series of the ITV reality show in the jungle after being drafted in as Ant McPartlin’s replacement during his hiatus.
But despite spending several weeks fully immersed in the show and presenting alongside Declan Donnelly, Holly gave Sunday night’s opening episode a swerve and instead bundled up and headed into central London.
As this year’s campmates were preparing to enter the jungle, the This Morning star was snapped arriving at BFI Southbank cinema for the European premiere of Frozen 2.
Wearing a smart and long wool coat, teamed with a black dress, boots and leather gloves, Holly was all smiles as she arrived to watch the hotly-anticipated Disney movie.
Holly, who was invited along by children’s charity Together For Short Lives, even embraced the Frozen-theme by wearing a snowflake hair clip in her blonde bob.
Before heading inside to watch the film, Holly was pictured meeting leading characters Elsa and Anna, along with loveable snowman Olaf.
She later told her fans on Instagram: “I’ll be here if you need me… ❄️…
“Had the best time watching @disneyfrozen great music and beautiful story… thank you to @togetherforshortlives for having me and so wonderful to see so many of you tonight… ❄️.”
Holly temporarily waved goodbye to This Morning and her co-host Phillip Schofield last November after she landed the job as Ant’s I’m A Celeb replacement.
But although she was a huge hit with fans, Holly was only there to step in for Ant for one series.
At the time, Phillip assured viewers it was only a “caretaker role”, adding: “Holly has been a triumph in the jungle.
“I am so pleased because it’s worked out so well for Dec in what was a tricky situation.
“It was always going to be a difficult series for Dec so I was happy Holly was able to step in.”
Meanwhile, Ant was back and raring to go on Sunday’s opener for this year’s series.