- Huw Hughes
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H&M is expanding its Klarna payment services, including its buy now,
pay later function, to the US market, after the two companies announced a global
partnership back in October.
The partnership extends across H&M’s online and in-store channels, and
aims to provide “frictionless and flexible payments”, which includes
Klarna’s leading ‘Shop now, Pay Later’ service, as well as “streamlined
post-purchase experience for deliveries and returns.” It will be managed
through the next generation of the H&M app and H&M’s loyalty programme. The
new feature is currently available for H&M members only.
“Shopping at H&M should be convenient, relevant and inspiring and we are
happy to soon offer fashion fans in selected markets a whole new way of
paying their fashion finds,” said Daniel Claesson, head of business
development at H&M group, in a statement. “Klarna has helped us develop an
H&M-unique payment solution that offers our fans a truly modern shopping
experience no matter where and how they choose to shop.“
Michael Rouse, chief commercial officer at Klarna, added: “The
foundation of the Klarna and H&M partnership is a commitment to
continuously develop smarter, simpler and engaging shopping experiences.
The future of retail is a high touch experience across channels which will
delight customers, drive value and build loyalty. Customers will not settle
for average and neither will we.
“We at Klarna are excited by how this partnership with H&M continues to
develop and to now together launch in the largest and most exciting retail
markets in the world.”
The go live in the US is expected this Autumn, while the first country
to go live in accordance with already announced partnership is Switzerland
in August, followed by the UK shortly after. The company said another five
markets will also go live throughout 2019.
Photo credit: H&M, Facebook
