- Dale Arden Chong
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H&M is teaming up with Netflix for its latest collaboration. The
fast-fashion brand is targeting the Gen-Z demographic with a new
collection—as well as an Instagram filter—inspired by the Netflix teen
movie franchise To All The Boys I’ve Loved Before.
Since the streaming company released the first installment of the
series, To All The Boys I’ve Loved Beforeit has since launched its
sequel, To All The Boys: P.S. I Still Love You and has plans for its
third film To All The Boys: Always And Forever, Lara Jean. According
to an announcement from the brand, the series’ styling and inclusive
representation created an ideal concept for its Spring collection, which is
inspired by the lead character, Lara Jean.
“All over the world, fans connected deeply with the character of Lara
Jean, her romantic outlook and sense of style,” said H&M’s head of design
divided Emily Björkeheim in a statement. “This new spring collection is our
celebration of the rom-coms, channeling the fashion, charm and inclusive
message of the two films. We hope fans are swept off their feet by the
standout pieces with puff shoulders and motif t-shirts.”
The six-piece collection—which ranges from 6.99 GBP to 14.99
GBP—includes slogan tees, crop tops, a pink puff shoulder dress with an
empire waist, and floral prints among other items. Fans can immerse
themselves further into the To All The Boys world by engaging with
the retailer through Instagram, which will allow them to step inside Lara
Jean’s room with an Instagram filter for a 360-degree virtual experience to
see close up details from the films.
The collection will be available in the U.S. on April 2 at H&M’s online
store.
Images: H&M
