- Danielle Wightman-Stone
High street retailer H&M has launched a capsule collection for men
called ‘Blank Staples’ in collaboration with Highsnobiety.
The collection focuses on what H&M calls the “building blocks of the
contemporary wardrobe” with streetwear essentials for men including
hoodies, sweatshirts, sweatpants and T-shirts.
Blank Staples was conceived and created by the men’s design team at H&M
in partnership with Highsnobiety, and has been designed to “elevate the
basics, with subtle but highly considered design aesthetics,” and each
piece has been finished with its own blank label.
H&M added that this is the first of many collaborations with
Highsnobiety, with the first drop of Blank Staples available on hm.com and
in around 150 H&M stores worldwide from today, September 3.
Ross Lydon, head of menswear design at H&M, said: “We are excited to
begin this new journey with Blank Staples at H&M. It’s about creating
something meaningful, both as core essentials for the way men live today
and as a blank canvas for future collaborations. Highsnobiety are the
perfect partners because of their expertise, knowledge and credibility
within the streetwear segment.”
David Fischer, founder and chief executive of Highsnobiety, added:
“Highsnobiety is thrilled to bring Blank Staples to life with H&M. This
carefully considered collection is in tune with how men dress today, with
an attitude that’s open to collaborative and creative possibilities.”
The aim of the Blank Staples collection is to add a “new standard for
essentials,” explained H&M and will feature pieces in a modern colour
palette of tobacco, off white, brown and black.
Images: courtesy of H&M