- Robyn Turk
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H&M released its new collection of menswear this week, featuring
Lycra’s Coolmax technology to keep wearers cool, dry and
comfortable.
Coolmax technology is integrated within the weave of the fabric
itself. The fiber allows air to pass through due to cross-sections
that wick moisture to the surface of the fabric. With this design,
clothing will keep its functionality even after washing.
H&M has used Coolmax throughout key summer styles and wardrobe
essentials, such as faded denim jeans, crewneck T-shirts, square-cut
trunks and mesh sneaker socks.
The collection includes several styles that incorporate tailoring
with summer styles, in pieces such as polo shirts, pleat front
tailored joggers and slim-fit tailored trousers with an elasticated
waist.
“We see fabric innovation as pushing menswear forwards in new
ways,” said Ross Lydon, H&M’s head of menswear design, in a press
release. “Coolmax is our first collection that optimizes everyday
clothing with high-performance materials. It is a segment of the
market that we will continue to explore and focus on in the
future.”
Image: H&M
