- Huw Hughes
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H&M Home has opened the doors of its new London concept store at 208
Regent Street.
Spanning 700 square metres, the store offers the latest H&M Home
collections and a curated selection of pieces from other brands, as well as
an event space and in-store cafe. The store also includes a monogramming
service so customers can personalise their items, a home delivery service
and worldwide delivery on purchases made in store. H&M has collaborated
with world-renowned auction house Christie’s for the opening, who is
showcasing pieces from upcoming auctions in combination with H&M Home
designs.
“We are so excited to be taking our place on Regent Street,” said Anders
Sjöblom, managing director of H&M Home, in a statement. “Our new Concept
Store is a new approach to the interior industry offering a new level of
inspiration, customer services and collaborations. This store is a perfect
physical complement to our digital presence through social media and
e-commerce.”
Photo credit: H&M Group
