- Huw Hughes
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Swedish fast-fashion giant H&M has extended its partnership with payment
provider Klarna to
the UK market, offering Brit shoppers the option to ‘buy now, pay
later’.
The new feature will allow members of H&M’s loyalty programme in the UK
to buy items but pay for them at a later date, either in-shop or using the brand’s
app, “enabling a frictionless and flexible checkout for customers across
all channels.”
H&M said it plans to launch the new payment solution in a total of eight
markets during 2019 with more markets to follow in 2020.
“Shopping at H&M should be convenient, relevant and inspiring and we are
happy to now offer fashion fans in the UK a whole new way of paying their
fashion finds. Through the partnership with Klarna, we have developed an
H&M-unique payment solution that offers our fans a truly modern shopping
experience no matter where and how they choose to shop,” Toni Galli,
country manager for H&M UK & IE, said in a statement.
Michael Rouse, chief commercial officer at Klarna, added: “The
foundation of the Klarna and H&M partnership is a commitment to
continuously develop smarter, simpler and engaging shopping experiences. We
at Klarna are excited to now launch our leading Pay later offering together
in the UK, enabling a unique shopping experience for consumers – in-store
and online.”
Photo courtesy of H&M
