- Huw Hughes
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H&M has announced it is collaborating for the first time with iconic
Indian label Sabyasachi.
Launching on 16 April, the “Wanderlust” themed Sabyasachi x H&M
collection will span womenswear, menswear and accessories, mixing modern
and traditional silhouettes with an athleisure and glamping twist. It will
feature hand-crafted, eclectic travel pieces taking cues from India’s rich
textile, craft and history brought to life by the Sabyasachi Art
Foundation.
The collection will be available in H&M stores in India, at selected H&M
flagship stores around the world, on the Swedish fashion giant’s website
and on Myntra.
Commenting on the collection in a statement, Sabyasachi said: “I am
happy to announce the collaboration with H&M, as it gives us the
opportunity to spread the Sabyasachi aesthetic to a wider audience in India
and worldwide. Having done couture for the majority of my career, it is
very exciting to bring that finesse of craft to ‘ready-to-wear’ and create
whimsical and fluid silhouettes that bring relaxed sophistication to
everyday life.”
Hailing from Kolkata, India, Sabyasachi launched his eponymous label
back in 1999. Fast forward to today and the brand creates couture, ready to
wear, fine jewellery and accessories, and counts five flagship stores
across India.
Ella Soccorsi, concept designer at collaborations and special
collections, at H&M, said: “We are thrilled to announce our collaboration
with iconic Indian designer Sabyasachi, known for his dynamic use of
indigenous crafts and textiles – a language so stunning, that it
permanently altered the fashion and design landscape of the country.”
Photo credit: H&M
